why! Investing in rural area/people in India

The soul of India lives in its villages" - Mahatma Gandhi

In order to ensure that the fruits of India’s progress are shared by all sections of the society, the government has identified several elements of social and economic infrastructure, critical to the quality of life in rural areas.

what is Rural area or a name of sector that maintain business in rural area?

• Density of population less than 400 per sq km.

• A population of less than 5,000.

• More than "25 per cent of the male working population" is engaged in agricultural pursuits.

According to National Statistical Commission’s latest report, our literacy rate has increased six times since Independence and stands a little over 77 per cent. Actions such as development in the areas of Water Supply, Housing, Telecommunication and Information Technology, Roads, Electrification and Irrigation is a main feature in investment of rural areas of India.

PAST OF RURAL AREA IN INDIA:

With a population of more than 1.4 billion people, India is the world’s largest democracy, its second-most populous country and its third-largest economy in terms of purchasing power parity. India has made momentous progress in reducing poverty, halving its incidence between 2005 and 2015.

1. Over the last 75 years, India has made enormous strides in agriculture, climbing from food aid dependency to become a consistent, net exporter of food. India has diversified into high-value commodities and has become the world’s largest producer of milk, pulses and livestock, and the top exporter of shrimp and spices. But even though most Indian crop yields have tripled, they are still relatively low by international standards.

2. Similarly, whereas the country’s irrigated area has expanded, 51 per cent of India’s cropland is still rainfed. And although food-secure, India grapples with high rates of malnutrition.

3. Challenges include making agriculture more remunerative; enhancing productivity while tackling climate change; and moving from food security to nutrition security.

4. Agenda of India for 2030 -eliminating poverty continues to be a key priority for India. With 43 per cent of the workforce relying on agriculture, India’s rural poverty eradication strategy relies heavily on the transformation of agriculture and allied sectors. Targeted schemes for agricultural transformation are bolstered by minimum crop support prices and direct benefit transfers.

5. Challenges like- transportation, Health care, communications, Internet access, Drought, Waste disposal, Sanitation, Education, Storage of water. etc., has been a problem/challenges in rural area of India. However, India celebrates its 75th year of Independence, it’s time to celebrate the milestones our nation has achieved.

PRESENT RURAL AREA IN INDIA:

In 2015, the government renamed the Ministry of Agriculture the Ministry of Agriculture and Farmers’ Welfare, underlining a new vision of agriculture as a source of livelihoods for farmers rather than a vehicle for increased production.

1. Moving from poverty mitigation to poverty elimination, the government has launched several schemes for inclusive growth and development, including: Jan Dhan Yojana, the world’s largest financial inclusion scheme, aimed at ensuring every family has a bank account; the MUDRA Scheme, financing the unorganized sector of the economy; the National Rural Livelihoods Mission, which has organized rural women into 5.8 million self-help groups; and the Mahatma Gandhi National Rural Employment Guarantee Scheme, which ensures people have 100 days a year of wage employment.

2. Eliminating the low or unable access to market for local people. This agenda changes the perception of the rural people and urban people that market belongs to both sides of seller and buyer making that market is platform where the seller and buyer exchanges their produce and to meet their demand.

3. Moving from poverty mitigation to poverty elimination, the government has launched several schemes for inclusive growth and development, including: Jan Dhan Yojana, the world’s largest financial inclusion scheme, aimed at ensuring every family has a bank account; the MUDRA Scheme, financing the unorganized sector of the economy; the National Rural Livelihoods Mission, which has organized rural women into 5.8 million self-help groups; and the Mahatma Gandhi National Rural Employment Guarantee Scheme, which ensures people have 100 days a year of wage employment.

by KHAS.